Juul doesn’t want teens hitting its vapes. The company promises.
Facing a rising tide of criticism for underage use of its e-cigarettes, vape manufacturer Juul is taking a new approach aimed at cracking down on teen use. Specifically, the company launched an online tool designed to track how specific vapes find their way into the hands of minors.
The idea, as explained by Juul, seems pretty straightforward. If a parent or teacher confiscates one of the company’s e-cigarettes from a minor, the authority figure should head on over to a new web portal and enter the device’s serial number along with a few additional details. This will, at least in theory, allow the company to figure out how the youths are getting their tiny hands on its nicotine delivery devices. Read more…
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