09 Apr
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K-pop stars Blackpink are breaking records where they see them.
The girl group’s video for their new single, “Kill This Love,” is now the fastest to hit 100 million views on YouTube.
It did so in under three days, as confirmed by a YouTube spokesperson to Mashable.
Released on Apr. 4, “Kill This Love” is the most viewed music video debut in YouTube history, where it received 56.7 million views in its first 24 hours.
The video eclipses the record previously set by Ariana Grande’s teen movie-inspired video for “thank u, next,” which had more than 55.4 million views in its first day — and as a consequence, broke YouTube for a bit. Read more…