It’s been a tough quarter for YouTube, and its most popular video creators are worried. Between new regulation and an array of scandals, many who produce videos for the platform feel they’ve been cast aside while YouTube focuses other issues like trying to please advertisers.
YouTube CEO Susan Wojcicki has now addressed many of these concerns in her most recent quarterly letter. The most important takeaway from the memo: YouTube is pledging that the company will do more to support its most popular video creators.
In the letter, Wojcicki says the company’s goal is to have YouTubers make up at least half of its trending videos at any given time. Over the years, as more traditional media flocks to YouTube, popular creators feel they’ve been pushed aside. As a vital component of the site, these artists would like some recognition from the company. The trending tab actively promotes some of the most popular content on YouTube and could deliver that support. Read more…
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