Whether you’re a fan or not, it’s hard to ignore the immense rise of K-pop heavyweights BTS.
The South Korean boy band has made an unprecedented break into mainstream Western culture. They’ve topped charts, broken YouTube records, and racked up much-hyped appearances on Saturday Night Live and awards shows like the Grammys.
For K-pop fans, BTS has been big for a long time. But if you’re out of the loop, it’s fair to think the seven-member band popped out of obscurity before linking up with Halsey for a hit single and setting a record that hasn’t been achieved since The Beatles.
The band’s social media expertise, internet popularity, dedicated fanbase, and willingness to talk about taboo issues has fueled their global domination. Add a dash of the West’s growing openness to music with non-English lyrics, and you’ve got a recipe for international success. Read more…
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