Brands sometimes go too hard during Pride season. Every once in a while, however, they get it right.
The year 2019 has already brought us one *actually good* example. Converse recently introduced its LGBTQ Pride sneaker line, which now includes sneakers modeled after the Transgender Pride flag.
This is the first time Converse has ever had a trans-specific sneaker.
The trans-specific sneakers currently retail for $80. Customers can also customize their own rainbow Pride shoes and add Trans Pride flair.
Regardless of how you feel about corporate participation during gay Pride, this is a huge symbolic step forward. Advocates for the trans community have long complained that gay and lesbian people dominate the LGBTQ movement. Read more…
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