It’s Pride Month, the time of year when corporations do their very best to prove just how supportive they are.
Rainbows are everywhere: in clothing stores, on public storefronts, and on nearly every brand logo on Twitter. And while some of the profits from specialty Pride merchandise do go to worthy nonprofits, other brands donate a paltry amount, and some merch is simply used to generate additional profit. (It’s worth noting as well that many companies that plaster their brands with rainbows for Pride also donate large sums to politicians who actively oppose LGBTQ rights.)
Then there’s the merch and branding that just takes it a step too far. Either these products are far too corny for public consumption, or the brands themselves are too hypocritical to be involved. Read more…
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