Explosive new fried chicken ads are making us hungry

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KFC’s new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion.  

At first glance, the image resembles a fiery action scene. But if you look closer, you’ll notice that the glowing smoke is actually KFC’s signature fried chicken — larger than life, of course.

Along with the explosion above, the print campaign features chicken as smoke clouds from a rocket during takeoff, and fiery exhaust from a race car. 

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