Kobe Bryant directed and wrote an ad campaign for a sports drink backed by some of the biggest names in sports and it takes a big shot at Gatorade

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Kobe Bryant continues to stay busy in his post-basketball career, having written and directed a new series of ads from the sports drink BodyArmor. The ads take a take a direct shot at Gatorade and feature other star athletes who are also investors in the brand, including James Harden and Kristaps Porzingis.
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