Get ready to see a lot of new face lenses in Snapchat.
Today, Snap announced it’s opening up the ability for anyone to create a selfie lens using its Lens Studio software. Previously, the company only allowed users to make “world lenses” (those are the ones that use the rear-facing camera), so this is a significant expansion of its creator-focused tools.
To start, the company is adding seven new templates to Lens Studio, which allow people to create 2D and 3D augmented reality selfie lenses.
For the most selfie-addicted users, this means you’ll now have a lot more selfie lenses to choose from. In addition to the regular selection of lenses that rotate through the app on any given day, you can unlock new face filters created by other Snapchat users and artists. Read more…
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