White Castle is going all out to lure millennials and teens — and McDonald’s, Burger King, and KFC should be scared

This post was originally published on this site

“If you’re in a White Castle, say ‘hell yeah!'” Dennis Coles, a member of the Wu-Tang Clan, bellowed into the mic. “Hell yeah!” replied the crowd of mostly 20-somethings cramped inside the New York City establishment. Young passers-by pressed their faces against the windows to watch.
More »