America’s ‘permanent underclass’ isn’t going anywhere — and that’s great news for stores like Dollar General and Dollar Tree

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Dollar stores are thriving in 2018 because poorer Americans still can’t afford shopping at other retailers, according to Morgan Stanley analysts. “We think a ‘Goldilocks’ scenario is playing out for the Dollar Stores. low end consumer health continues to improve… while likely not improving so much as to cause significant trade-up,” the note reads.
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