The mute button is Twitter’s most underrated feature

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Let me know if this sounds familiar. 

There’s a person you follow on Twitter. You have only a tenuous connection to this person IRL. Perhaps you followed one another at a party years back and occasionally cross paths.

But despite the fact that you don’t actively keep in touch, you’re still well acquainted with their day-to-day. You know that they just adopted a cat, that their new office has an iced coffee keg, that they visited a friend in San Francisco last week and posted, like, 15 times about it. 

But unlike a former friend you’re not likely to see again, it’s unavoidable that you’ll run into this person at some point in the future. Plus, you really like this person! They’ve always been so nice! You’re simply tired of seeing their near-constant social media updates. Read more…

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