Live Nation to roll out facial recognition at events, and we’re not cheering

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One day after the President of the United States proclaimed the new holiday of state “Loyalty Day,” a conglomerate has made an announcement about its ability to track the faces and movements of its millions of IRL customers.

Live Nation, the parent company of Ticketmaster, announced on its Q1 investor call that it would be introducing facial recognition technology into its venues. 

With this facial recognition technology, event-goers would not need to scan a digital or paper ticket. They would just walk into the venue. And according to Blink Identity’s website, that doesn’t mean just scanning your face instead of a ticket. Attendees can just walk through venue gates, “at full walking speed, without having to slow down or look at the camera.” Read more…

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